"It is increasingly evident that resistance to action on these challenges will only be overcome through engagement with the cultural values that underpin this resistance. It also seems clear that, in trying to meet these challenges, civil society organisations must champion some long-held (but insufficiently esteemed) values, while seeking to diminish the primacy of many values which are now prominent – at least in Western industrialised society."
https://assets.wwf.org.uk/downloads/common_cause_report.pdf
Of course feeling superior is not relevant and never was. Take the tardigrade for instance. It has been around for a long time but never set up talent contests or military events to announce their presence. I never knew they existed at all until I was in my 70's.
Today we have the remnants of the White Supremacy club. Whiteness has been around for centuries. Today I am ashamed to say colonialism, war, racism and sexism is still marching out in the world and otherwise instilling movements that arrest and imprison people who do not have white skin more than the people who colonized them.
Societies create pecking orders. Ruling classes down to middle and at the bottom working classes.
What brought out the white supremacists? Social studies. Feminism. Books. Movies.
Generally there is the feeling that white people feel bad because of all the talk and focus on injustices towards the poor, people of colour, excluding certain "types" based on how they look.
A great deal of media coverage talks about body shaming, skin colour, hair, weight.
Most of this is to promote products. Sneering advertising suggests what you must and must not do if you want to fit in. You have to buy the product promoted in the clip. What it's really saying is you have to look and feel like you are perfect in face, hair, body and clothes.
It's a little different today than fifty years ago when media programming hi lighted the perfect look for those who were "keeping up appearances".
The rules are changing all the time and no matter just how good you are at your job the company has ways of "gaslighting" you so you seem to them you are ten pounds overweight and have wrinkles.
Humanity, the natural man or woman, is not good enough unless he or she is on top. Vagaries really help to keep us confused, on edge, nervous, angry, sexist and racist.
War shows us how the big rulers who have access to the best or worst bombs, guns and military might must be superhuman not ordinary, special not common. Artificial intelligence is the beginning of the end of humanity.
Climate change is the final strategy. If we don't yet own a private jet to escape to the next planet, we are just soap operas suffering from anxiety.
The big lie is capitalism. We are worth more than we own because we don't own anything forever and all we have is our breath and the moral obligation to take care of everyone we love.
Honour your feelings and your self for all the struggles and trials you have been through. Honour those who love and support you. Superiority is a big lie.
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